Editorial Backgrounder

Los Angeles, Calif., January 2001-----Founded in 1996, privately-held LEAD.NET, an IdentityWEB, Inc. company, delivers exclusive lead distribution and proprietary eClient Relationship Management (eCRM) solutions to insurance and financial professionals across the United States. Its adaptive routing system provides real-time delivery of leads based on telephone area code, product lines, carriers and agent effectiveness. LEAD.NET provides agents the leverage to develop closer relationships with more prospects, and thereby allows for building a richer, stronger book of business. The company's eCRM solution allows personalized client communications and customized campaign management for streamlined marketing and higher close rates. Additional benefits include online professional profiles and intuitive e-mail addresses that equate the advisor's name with almost any niche market. THE LEAD.NET SOLUTION

The Lead.NET solution is built on 5 primary components:

A family of dozens of intuitively obvious, market specific domain names lends instant credibility with consumers and partners in the selected markets.

LifeInsurance.net
Lead.net
Annuity.net
HealthPlan.net
PermanentLifeInsurance.com
AutoInsurance.net
LongTerm.net

A full line of Web-based, consumer-focused insurance information and research components available in OEM versions for inclusion in partner Web sites. These include features to find an agent, get a quote, calculate insurance needs, compare policy pricing, and read about a variety of insurance and finance topics. These components become integral parts of partners' Web sites, and provide the partners with richer content, interactive consumer tools, and ongoing referral revenue.

A prospect generation program built around national advertising, aggressive search engine registration, and a national affiliate program.

A proprietary, adaptive routing, lead-distribution software system that allows agents to request exactly the product lines, area codes and consumer demographics in which they are interested. The software analyzes every incoming consumer request and matches it to the appropriate agents based on their preferences, consumer satisfaction feedback and on the agent's success rates in delivering revenue back to Lead.net. Leads are immediately distributed via email and Web page to the identified agents. Leads also can be delivered to any e-mail-ready phone, pager or PDA.

ClientMaker, a proprietary, rules-based, high-touch, prospect relationship management system, targets the greatest conflict in prospecting: prospects leave when they feel ignored, but ongoing contact is too expensive to maintain. The system allows member agents to create a set of tailored emails, online greeting cards, hardcopy mailers and phone scripts. The agent can then tailor contact rules that define a series of desired contacts for a whole class of prospects or for a specific individual. The system will automatically distribute all electronic communications and prompt the agent to send the manual ones according to the defined schedule. It allows an agent to touch a prospect 15-20 times during a year with tailored communications for the cost of 3-4 phone calls. Prospects respond to the attention with much higher close rates, and enhanced long-term retention.

CORPORATE INFORMATION

Lead.Net is located at 2999 Overland Ave., Suite 212, Los Angeles, CA 90064.
Phone: (310) 559-2476. Fax: (310) 559-2485. Email: info@Lead.Net
Web site: WWW.Lead.Net