Editorial Backgrounder

Los Angeles, Calif., February 2002-----Founded in 1996, privately-held LifeInsurance.Net, an IdentityWEB, Inc. company, makes it easy to compare quotes and request applications online. Visitors can speak with licensed professionals by instantly searching a nationwide agent directory and sending a request to their agent of choice. The life insurance educational center helps consumers assess their financial priorities and identify the types of life insurance that meet their needs. Also the site provides insurance calculators, a Community Forum, News Headlines, featured specialty articles and related links to other insurance sites. Combining excellent tools for online investigation of insurance needs with the personalized consultation capabilities of local agents in the field, LifeInsurance.Net is uniquely poised to deliver the best multi-modal solution for individual life insurance. LifeInsurance.net is independent of any insurance company.

HOW IT WORKS

From the home page, one can immediately click to get an instant term life insurance quote or to speak with an agent. Both require the consumer to enter some personal information. Then, when looking for quotes, the consumer is shown a selection of competitive prices. When the consumer chooses to speak with an agent, after entering personal information, an agent is assigned within minutes to contact the consumer and arrange a detailed review and consultation.

The site is chockfull of useful information for people who are in the research mode. "Life Insurance 101" offers an introduction to the various aspects of life insurance. The viewer can find out about the differences between term, life, whole life, universal life and variable life insurance coverage.

After researching the factors involved in purchasing life insurance, the consumer can utilize the calculator to figure out how much insurance he may need. In the Community Forum area, people can post questions and answers. The News Headlines link offers the day's insurance industry news and the Featured Article section offers concrete education, advice, examples and coverage of real world personal insurance and financial planning needs. And finally, the Related Links page offers recommended links, online directorie s, services for industry professionals and financial services guides.

CORPORATE INFORMATION

LifeInsurance.Net is located at 2999 Overland Ave., Suite 212, Los Angeles, CA 90064.
Phone: (310) 559-2476. Fax: (310) 559-2485. Email: info@LifeInsurance.net
Web site: http://www.LifeInsurance.net